Print collateral Job heaven soon gave way to print production bootcamp, working for one of the most talented and demanding creative directors in the business. Tamotsu Yagi’s simple, bold, graphic designs were some of the most difficult projects I’ve ever produced, and he often found many imperfections in my work. I was consoled when I saw an exhibit of his design at SFMOMA, including many of the “imperfect” pieces I’d done, that looked pretty good in hindsight.