Role: Director of Creative Services
Williams Sonoma - Catalog Redesign
Catalog Redesign My first assignment, as Director of Creative Services for Williams-Sonoma, was to supervise the redesign of their catalog to help invigorate sales and further elevate the brand. Working with local design firms Eleven, Morla Design and Pentagram, we incorporated the best ideas to showcase the products with their culinary creations. Photographer Quentin Bacon shot this French bistro scene at Absinthe in San Francisco.