Role: Creative Director
 RedEnvelope - Fall 2007
Fall 2007 Working with executive management and Character design agency in San Francisco, I supervised the redesign of RedEnvelope’s catalog and website for a more sophisticated, aspiring brand experience. Posing the question “Why are you giving?”, we answered with compelling copy by Mark Frankel and intriguing lifestyle photographs by Michael Mundy. Bold, graphic product shots by Christina Schmidhofer further elevated the brand’s gift collections.