Role: Creative Director
RedEnvelope - Fall, Holiday 2008, Valentine’s Day 2009
Fall, Holiday 2008, Valentine’s Day 2009 Under new ownership, RedEnvelope shifted the creative towards a higher density of product with less lifestyle branding. Models were used to sell product with emotion, nicely captured by photographers Matthew Hranek and Laurie Frankel. Product styling by Bergren Rameson, Alassandra Mortola and Natalie Holden, continued to enhance the merchandise depictions. RedEnvelope moved to San Diego at the end of 2008.