Role: Creative Director
 - Mother’s Day 2008
Mother’s Day 2008 “What did your mother give you?” With help from writer Laura Cavaluzzo, we rephrased the question to our customers for Mother’s Day, reminding us of the intangible gifts we’d received from our mothers over the years. Jose Picayo photographed portraits of real moms sharing memories of their mother’s gifts and thoughts about what they hoped to give their children.