Role: Director Creative Services
GAP - Who Wears Khakis?
Who Wears Khakis? Originally part of an assignment to design pocket flashers for men’s khakis, senior designer Lisa Prisco presented me with a small mock-up simply stating, “James Dean wore khakis”. Our boss Maggie Gross, gave us the go ahead to turn the idea into a full-fledge campaign, with ads in national magazines, outdoor media and of course, on pocket flashers. Researching old archives for great images of celebrities wearing khakis was very entertaining.