Role: Director Creative Services
GAP - Gap Kids
Gap Kids My team designed and produced advertising, collateral and packaging not only for Gap, but also for its offspring – Gap Kids and BabyGap. Some of the most fun we had was designing the identity for the BabyGap stores and advertising campaigns. Working with photographer Jock McDonald was a lesson in patience itself, when my daughter was photographed along with a dozen other tired and cranky babies for their holiday brochure and bus shelters.