Role: Director Creative Services
GAP - Banana Republic - after
Banana Republic - after Under the direction of Maggie Gross, we gradually eased Banana Republic’s brand image away from the depictions of rugged travel attire into a more sophisticated urban brand. Jungle and Western themes gave way to the paved streets of Paris and New York City. Now recognized as the brand of choice for young urban professionals, the company’s successful transformation was a great learning experience in branding.